About the project

The brief was to introduce Tekion’s Automotive Enterprise Cloud (AEC) to automotive industry professionals in just 30 seconds.

Rather than lean on product screens, which would have turned the piece into a walkthrough, I took a metaphorical approach. Simple shapes represent the three core players in automotive retail (dealers, customers and OEMs), and icons stand in for the connections and workflows between them. As the animation unfolds, these separate elements come together on a single platform, showing what ARC does without showing a single screen.

The result is a quick, visual story that conveys the big idea, one connected cloud for the entire retail ecosystem, while leaving the product details for deeper conversations.